I went and watched the Ford F150 commercial they think they have the best truck ever. Their way of thinking is that the Ford truck is the most tuff truck ever build. You can tell from the fact that they come right out and say it in their commercial. They also put things in showing how powerful the truck is. The focus group for this truck is men. It uses men going and doing men things to pull them into how great the F150 is. This is Dominant-hegemonic and focused on men having a truck that can do everything they want. I get this from the fact the its got all men and going camping or to work with building material.